Digital Channel Manager – Go To Market

Digital Channel Manager – Go To Market

Location: London, York, Bristol, Norwich or Eastleigh (50% hybrid working)

Salary: circa £45,000 (National)  - circa £55,000 (London)

We are seeking a confident, commercially minded, and results-driven professional to join our Direct Protection Go-To-Market team. This is an exciting opportunity for someone with a strong B2C background who is ready to take on a delivery-focused role—leading the execution of go-to-market plans across our Digital estate, working collaboratively with cross-functional teams to bring customer-focused solutions to life in a fast-paced environment.

A bit about the job:

This newly created role will support the acceleration of key initiatives across the Customer & Marketing (C&M) function, helping to ensure the Protection business is actively contributing to and benefiting from wider opportunities. Reporting to the Go-To-Market Journey Lead, you’ll play a hands-on role in driving trading performance and supporting the delivery of integrated, insight-led activities that are aligned with business goals and customer needs.

You will collaborate across Data, Digital, and the Marketing Centre of Excellence (CoE) to ensure campaign consistency, alignment, and activation across multiple channels. This role requires a proactive, strategic thinker who is comfortable leading new initiatives and embracing emerging technologies to drive results.

In this role, you will be responsible for driving MyAviva activation by identifying and implementing new opportunities across the MyAviva platforms—including web, app, and decision hub—in close collaboration with cross-functional teams. You will work alongside digital teams such as .co.uk, personalisation, and DOTs to uncover and activate new digital trading opportunities.

You will also support the integration of emerging technologies within the Protection business, including Adobe Experience Platform (AEP) and AI-driven solutions, to enhance digital capabilities. By leveraging econometrics and performance data, you will generate actionable insights that optimise marketing efficiency and effectiveness.

Additionally, you will ensure that Protection is prominently represented in multi-product campaigns and maintains strong visibility across all marketing platforms to support MPH target delivery.

The skills and experience we're looking for

• Proven experience in digital marketing, ideally within a commercially driven B2C environment.
• Strong analytical skills with the ability to interpret complex data and translate it into strategic insights.
• Excellent communication and stakeholder management skills, with the ability to influence and collaborate across teams.
• A proactive, results-focused mindset with a passion for problem-solving and continuous improvement.
• Experience managing integrated, direct-to-consumer marketing campaigns.

What you’ll get:

Our purpose – with you today, for a better tomorrow – is a promise we make to our colleagues too. And one of the ways we live up to that promise is by investing in you. We want you to shine. That’s why we have so much to offer you:

• Salary around £45,000 (national), £55,000 (London) - depending on skills, experience, and qualifications

• Bonus opportunity – 10% of annual salary, depending on your performance and the business’
• Generous pension scheme – we’ll contribute up to 14%

• Aviva-funded Private Medical Benefit to help you get expert support when you need it
• Make your money go further - Up to 40% discount on Aviva products, and other retailer discounts
• Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme
• Brilliantly supportive policies including parental and carer’s leave
• Flexible benefits to suit you, including sustainability options such as cycle to work
• Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others
• We take your wellbeing seriously with lots of support and tools

Take a look to learn more.  Put a salary into this calculator to see what your total Aviva Reward could be.

Aviva is for everyone:

We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares.

We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.

To find out more about working at Aviva take a look here

We’d love it if you could submit your application online. If you require an alternative method of applying, please send Balazs Palcsek a mail at balazs.palcsek@aviva.com