Digital Tagging Analyst

Digital Tagging Analyst

Salary: Circa £40,000

Location: Norwich or York

Are you someone who loves solving problems and making data work harder?
This role could suit someone with tagging experience, a passion for digital marketing, and a knack for turning technical challenges into smart solutions.

A bit about the job

We’re looking for a Digital Tagging Analyst to help us unlock deeper customer insights and improve marketing performance. You’ll be part of our Customer Marketing – Data & MarTech team, working across Aviva UK brands. This role sits at the heart of our digital transformation, supporting tagging and tracking needs using Adobe Launch. You’ll help ensure accurate data collection and support integrations with other marketing platforms. It’s a hands-on role with real impact across our digital journeys.

• Support the implementation, maintenance, and governance of tags using Aviva’s strategic tag management solutions

• Collaborate with analytics, digital, marketing, and developer teams to define and deploy tracking requirements to support digital journey and marketing performance metrics

• Troubleshoot tagging issues and validate data collection across app and web

• Proactively maintain and enhance MarTech’s solution design architecture

• Liaise with internal data controllers to ensure legal and regulatory compliance

Skills and experience we’re looking for

• Experience with Adobe Launch or similar tag management systems (Tealium, GTM)

• Familiarity with debugging tools like Omnibug, Charles, or Adobe Debugger with an ability to translate business needs into technical solutions

• Understanding of digital analytics platforms (Google Analytics, Adobe Analytics, GA4)

• Awareness of risk and regulatory environments, GDPR and cookie consent frameworks

• Prior experience working in a Marketing/Digital focused role would be preferred, matched with a passion for web and data-based technologies

What you’ll get for this role:

Our purpose - with you today, for a better tomorrow – is a promise we make to our colleagues too.  And one of the ways we live up to that promise is by investing in you.  We have so much to offer when it comes to being an Aviva colleague.

• Salary circa £40,000 (depending on location, skills, experience, and qualifications)

• Bonus opportunity 8% of annual salary Actual amount depends on your performance and Aviva’s.

• Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in.

• 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days

• Aviva-funded Private Medical Benefit to help you get expert support when you need it

• Make your money go further - Up to 40% discount on Aviva products, and other retailer discounts

• Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme

• Brilliantly supportive policies including parental and carer’s leave

• Flexible benefits to suit you, including sustainability options such as cycle to work

• Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others

• We take your wellbeing seriously with lots of support and tools

Take a look to learn more.  Put a salary into this calculator to see what your total Aviva Reward could be.

Aviva is for everyone:

We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares.

We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.

To find out more about working at Aviva take a look here

We'd love it if you could submit your application online. If you require an alternative method of applying, or if you have any queries in relation to the vacancy, please give Chloe Nettley a call on 07795207964 or email chloe.nettley@aviva.com