Head of Pricing

Head of Pricing

Salary: £110,000 – £150,000

Locations: York, Bristol, London, Norwich, Sheffield

This is a great role for a leader with an analytical mind who loves finding pricing solutions that benefit Aviva, Advisers, and their customers. If you’re commercially sharp, passionate about strategy, and ready to lead a high-performing team—this is your opportunity to make a real impact.

A bit about the job:

You’ll lead the pricing strategy for our Adviser Platform, shaping policies on special deals and strategic relationships. You’ll work closely with distribution, finance, and leadership to ensure pricing decisions support our commercial goals. The role also supports Direct Wealth pricing through shared tooling and business planning. It’s a high-profile role with accountability for delivering outcomes that drive growth and customer value.

Skills and experience we’re looking for:

• FCA certified and a qualified actuary (mandatory)

• Significant experience in setting and leading pricing strategies

• Proven ability to lead and develop high-performing teams

• Strong communication skills, with the ability to influence and present to senior stakeholders

• Organised, collaborative, and confident in challenging constructively to drive delivery

What you’ll get for this role:

Our purpose - with you today, for a better tomorrow – is a promise we make to our colleagues too.  And one of the ways we live up to that promise is by investing in you.  We have so much to offer when it comes to being an Aviva colleague.

• Salary between £110,000 and £150,000 (depending on location, skills, experience, and qualifications)

• Bonus opportunity – 25% of annual salary Actual amount depends on your performance and Aviva’s.

• Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in.

• 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days

• Aviva-funded Private Medical Benefit to help you get expert support when you need it

• Make your money go further - Up to 40% discount on Aviva products, and other retailer discounts

• Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme

• Brilliantly supportive policies including parental and carer’s leave

• Flexible benefits to suit you, including sustainability options such as cycle to work

• Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others

• We take your wellbeing seriously with lots of support and tools

Take a look to learn more.  Put a salary into this calculator to see what your total Aviva Reward could be.

Aviva is for everyone:

We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares.

We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.

To find out more about working at Aviva take a look here

We’d love it if you could submit your application online. If you require an alternative method of applying, please give Jessica Mason a call on 07387 545 666 or send an email to Jessica.Mason@aviva.com.