SEO Manager

SEO Manager – 12 month FTC

Salary:  Circa £60,000 London

Are you excited by how people discover brands through AI-powered search, assistants, and generative answers as well as traditional search engines? Do you thrive in complex, fast-moving environments and enjoy turning customer insight, data, and emerging platforms into measurable commercial growth? If so, we have an exciting opportunity for you!

A bit about the job:

We’re looking for an SEO Manager to lead Aviva’s approach to discoverability across traditional search engines and AI search platforms such as ChatGPT, Google’s Gemini, Google’s AI Overviews. This role is critical in ensuring Aviva’s products, expertise, and content are visible, trusted, and surfaced accurately wherever customers search, ask, or explore.

You will work closely with our Paid Search and Social Media teams to ensure an integrated search strategy. Your role will involve identifying content gaps, briefing content using SEO and LLM best practices, and scaling our discoverability across AI search platforms. You will support the business and collaborate with various teams to achieve business goals, effectively communicating growth insights to senior leaders and stakeholders.
 

Skills and experience we’re looking for:

•         Extensive experience in SEO, across onsite and technical - both in agency and in-house settings, with a proven track record of delivering business growth and demonstrating SEO commercial success

•         Proven experience navigating the evolving search landscape, including traditional search, generative AI, AI Overviews, and conversational search

•         Understanding of emerging GEO and AEO approaches, including how AI-driven search and answer experiences surface content – and ensuring content is structured to perform well in traditional search and AI generated responses

•         Experience working with large brands, ideally within Financial Services or regulatory industries, and a data-driven, customer-focused approach.

•         Excellent stakeholder management skills, with the ability to report on and explain SEO and AI visibility concepts clearly to non-specialists

What you’ll get for this role: 

Our purpose - with you today, for a better tomorrow – is a promise we make to our colleagues too.  And one of the ways we live up to that promise is by investing in you.  We have so much to offer when it comes to being an Aviva colleague.  

• Starting salary circa £60,000 London (depending on location, skills, experience, and qualifications) 

• Bonus opportunity – 10% of annual salary Actual amount depends on your performance and Aviva’s. 

• Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in. 

• 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days 

• Aviva-funded Private Medical Benefit to help you get expert support when you need it 

• Make your money go further - Up to 40% discount on Aviva products, and other retailer discounts 

• Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme 

• Brilliantly supportive policies including parental and carer’s leave  

• Flexible benefits to suit you, including sustainability options such as cycle to work  

• Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others 

• We take your wellbeing seriously with lots of support and tools 

Take a look to learn more.  Put a salary into this calculator to see what your total Aviva Reward could be. 

Aviva is for everyone: 

We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares. 

We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending at least 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues. 

To find out more about working at Aviva take a look here 

We'd love it if you could submit your application online. If you require an alternative method of applying, or if you have any queries in relation to the vacancy, please email vivien.gergaly@aviva.com.