Social Media Manager

Social Media Manager – Salary circa £60,000

Are you someone who loves shaping conversations and spotting the next big trend?

This role is perfect for a social media native who thrives on creating engaging content and driving measurable impact. If you’ve managed brand channels, collaborated with influencers, and know how to turn insights into action, this could be your next step.

The Social Media Manager is responsible for joint owning our organic strategy across AvivaUK consumer social channels, driving commercial growth for our Direct-to-Consumer Go-to-Market teams. This covers a broad portfolio of products and services, including Car, Home, Travel, Life and Health Insurance, as well as Direct Wealth, Pensions, Savings and Retirement propositions. 

A bit about the job: 

You’ll collaborate with marketing and business stakeholders to adopt new channel opportunities, create integrated campaigns, and lead on organic social performance reporting with actionable insights and social listening intelligence.

As a social native, you’ll maximise engagement across platforms like YouTube, TikTok, Facebook, Instagram, Reddit and Pinterest, leveraging paid boosting, influencer collaborations, and best-practice content creation. We seek a proactive individual who identifies emerging social opportunities, aligns them to business objectives, and works with partners, agencies and internal teams to deliver a holistic social presence.

Skills and experience we’re looking for: 

• Significant experience in proactively managing, optimising and developing social media strategies for organic social channels (notably YouTube and Reddit), including integrating and creating social content, working with platform partners, creative agencies, and media agencies to deliver best practice, including upskilling wider team members.  

• Experience owning social media content calendars, creating social first content that aligns to business priorities, consumer awareness days, trends and evergreen opportunities.  

• Ability to engage and influence senior stakeholders whilst leading in asset creation processes and campaigns, working closely with agency partners and in-house creative teams to ensure key timings and deliverables are met; including coordinating with different stakeholders to move content through creative review and sign-off/approval process. 

• Significant experience creating actionable insights across channel and content performance, trends and competitor insight reports for wider business stakeholders to drive channel activity and future investment – experience working with Sprinklr is a bonus. 

• Experience delivering social media strategy development including influencer and brand ambassador programmes, with the ability to translate business objectives and insights into relevant channel activity to drive engagement and audience growth. 

What you’ll get for this role:

Our purpose - with you today, for a better tomorrow – is a promise we make to our colleagues too.  And one of the ways we live up to that promise is by investing in you.  We have so much to offer when it comes to being an Aviva colleague.

• Salary circa £60,000 (depending on location, skills, experience, and qualifications).

• Bonus opportunity - 10% of annual salary, actual amount depends on your performance and Aviva’s.

• Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in.

• 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days.

• Aviva-funded Private Medical Benefit to help you get expert support when you need it.

• Make your money go further - Up to 40% discount on Aviva products, and other retailer discounts.

• Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme.

• Brilliantly supportive policies including parental and carer’s leave .

• Flexible benefits to suit you, including sustainability options such as cycle to work.

• Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others.

• We take your wellbeing seriously with lots of support and tools.

Take a look to learn more.  Put a salary into this calculator to see what your total Aviva Reward could be.

Aviva is for everyone:

We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares.

We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.

To find out more about working at Aviva take a look here

We’d love it if you could submit your application online. If you require an alternative method of applying, please send an email to noemi.pers@aviva.com.